The four main areas covered by the endowment fund are:
- Sport to improve health and well-being
- Sport to improve education and citizenship
- Sport to improve inclusion, solidarity and equality
- Sport to protect the environment
Initiatives that combine sport and culture also qualify for support from the endowment fund.
The endowment fund prioritises supporting projects implemented in deprived areas for people who are not involved in sport and/or are in a vulnerable position.
All eligible projects may use the Impact 2024 signature in compliance with the rules governing its use.