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Paris 2024 strengthens bid with the announcement of three new sponsors

Insurance company, MAIF, communications giant, Orange, and media corporation, Vivendi, take number of bid sponsors to 10.


The Paris 2024 Olympic and Paralympic Games Bid has been strengthened with the addition of three major French organisations as Official Partners of the campaign – taking the total sponsorship revenue so far to €20m. The overall target is €30m with the final sponsors to be revealed in the coming weeks and months.


French insurance company, MAIF, communications giant, Orange, and global media corporation, Vivendi, all of which have strong connections to France and French sport, are the latest partners to support Paris 2024 in line with the bid’s overall multi-million Euro sponsorship strategy.


This latest sponsorship announcement means that Paris 2024 has already secured 10 major partnership agreements since the start of 2016. Each partner will support the city’s Olympic campaign by activating programmes that will help to enhance public and corporate engagement with the bid.


Already working in synergy with many French sports institutions, French insurance company, MAIF, has committed to promote sport for all throughout the country. Communications firm, Orange, which has 100,000 employees in France, including 32,500 in the Ile-de-France region, has promised to focus on innovation to offer the best connected experience for fans and athletes. Media leaders Vivendi will bring a cultural and creative dimension to the bid providing expertise on the production and distribution of all campaign content.


Paris 2024 CEO, Etienne Thobois, said:


“We are delighted to welcome MAIF, Orange and Vivendi as official bid partners of Paris 2024 and I thank them for their support. The arrival of three new companies as Paris 2024 sponsors with deep-rooted connections to France and French sport reaffirms the strength of our bid.


“To have 10 major companies signed up as sponsors is a significant achievement and it is a clear statement that businesses across Paris and France are supporting our vision. It is clear that they have excellent confidence in our commercial direction and our ability to host a spectacular Games in 2024 offering great value and benefits for the nation’s business community.”


“All of our partners are leaders in their industries and their commitment and support will enrich our project by helping to spread our core messages and support us in the delivery a wonderful festival of sport for Paris and all of France in 2024.”