Call for partnership with the Paris 2024 Olympic and Paralympic Games Organising Committee.
Category in question:
About the organisation
The Paris 2024 Olympic and Paralympic Games Organising Committee is a French association with headquarters at 96, boulevard Haussmann, 75008, Paris.
Paris 2024 is notably responsible for:
Planning, organising, funding and delivering the Paris 2024 Olympic and Paralympic Games and associated events;
Promoting the Paris 2024 Olympic and Paralympic Games in France and overseas;
Taking part in activities to ensure the Paris 2024 Olympic and Paralympic Games are sustainable;
Contributing to and maximising the positive impact and legacy of the Paris 2024 Olympic and Paralympic Games, particularly with regards to sport.
Purpose of the call for partnerships
Paris 2024 is looking for domestic marketing partners, and for this purpose it is issuing a call for “professional services” partners.
The main objective of these sponsoring or marketing contracts is to seek the funds needed to organise the Olympic and Paralympic Games. Paris 2024 intends to promote and market the rights held by the IOC in France to derive income which, along with other sources of funding, will allow it to deliver the event.
Additionally, marketing partners will be able to contribute to organisation of the games by providing the goods and services in product categories covered by these marketing rights. In other words, if there is a lack of cash financing, part of the remuneration of these marketing rights could be provided by contributions in kind on an incidental basis.
The perimeter of each partnership contract will depend on the product category or categories which the sponsoring candidates themselves wish to offer, subject to the categories for which the IOC will relax rights, and negotiations allowing the best possible allocation of rights for Paris 2024 and its partners.
The Paris 2024 Olympic and Paralympic Games are a unique opportunity for economic figures to be associated with the biggest event in the world: 4 billion TV viewers, 13 million spectators and 20,000 journalists. They are an exceptional platform for experimentation, innovation and promotion to promote the brand’s issues, commercial development, innovation and corporate social responsibility.
Paris 2024 wants the Games to be a real laboratory of ideas to express partners’ ability to respond to significant societal issues. This global event starts in 2019, and it is crucial to get people involved who will make the event a success.
The organising committee’s objective is to form partnerships which create value and meaning for all parties, notably in line with the Paris 2024 vision, based on the following three main pillars:
Celebration: to contribute to the successful organisation of the Games and jointly develop crossover opportunities based on each party’s expertise;
Engagement: to share the Olympic and Paralympic values with the greatest number of people and rally around the Paris 2024 project;
Legacy: to make history and leave a positive impression on society. In collaboration with Paris 2024, partners will undertake to actively participate in projects in line with the Paris 2024 legacy and sustainability strategy.
ℹ️ Participation conditions: all participation conditions are available in the attached document
ℹ️ Application deadline: applications must be sent by email (Commercial@paris2024.org) before 15 September 2019. Paris 2024 will hold mutual negotiations with the selected candidates to formalise a final offer.
ℹ️ Contact for additional information: Commercial@paris2024.org